Jewelry sales strong in Oklahoma

Today may be your heart knocking. His power to do so at checkout. But even if gold has reached only $ 900 per ounce, jewelers, Oklahoma reported that strong sales of Valentine's Day.
Ask Kevin Moody, vice president of Moody's Jewelry, an increase in gold prices and expect, self-confident, quick response.
"The good news is that there is no negative impact on their business," he said. "Most people think that people are afraid, but the fact that gold rose on a fairly limited impact on us."
The National Retail Federation estimates spend Valentine's Day this year, the last one. But they also said that the cost of jewelry will be slightly reduced.
Regardless of the jewelry industry on the idea that people are still shell, which include too much money on some shiny objects.
Jim Clark, president of BC Clark Jewelers, with three stores in Oklahoma City, said the annual Day Valentine's Day is a holiday for the largest companies, second only to Christmas.
The store also sees a boost of a procrastinator.
"Valentine's Day in the first place to stop for two days, when it comes to selling," Clark said. "Most people wait until the last minute, so we have a good race at 13 and 14 without wine."
Despite the rise in gold prices, Clark said customers do not hesitate to precious metals, which grew to more than $ 900 per ounce.
Instead, Clark said customers are often more in line, such as Hearts On Fire, a collection of world focuses entirely of diamonds.
And even if the diamond is made of gold, Clark said that the price is often only slightly affected.
High gold prices in many cases, clients called to the metal.
"People see the prices of precious metals and increases their desire for her and the knowledge that gold is very valuable," he said. "They had a long types of jewelry that are precious and sublime, as wholesale jewelry, jewelry wholesale, wholesale jewelry, jewelry supply, pearl jewelry, body jewelry, etc. "
Clark said that the articles of gold, where customers feel price increases, artifacts, particularly gold, as a man of solid gold wedding ring.
Clark said some customers have also sought alternatives to gold, and not because of high prices, but also because of what he described as some interesting metals such as tungsten carbide.
Gold often takes about a half to two times higher than tungsten carbide.
Despite some rise in prices, Clark said buyers - especially buyers Valentine - stable in its pursuit of jewelry for someone special.
"It surprises us sometimes that people spend on Valentine's Day, he said.
Michael Guillory, director of Moody's in Utica Square, said that because many couples get engaged on Valentine's Day, he sees no reason for declining sales, regardless of the current price of precious metals.
"It was a good vacation, and I see just as good as last year," he said. "You can never go wrong with jewelry, this expression is the triumph of love."